Supplier provided, with plenty readily available
Fast & simple setup, with minimal effort
Buyers use digital channels for research. And there is a lot of capacity to deliver engaging, richer content to inform buyers and sell products beyond information on the packaging.
Creating and managing this enhanced content can be a challenge. System capability, team skills and time can limit what can be presented to buyers on the product page. Until now.
Extending the type of product content on your site
If your product page is limited to the type of product content that it can display, we can apply a code snippet which will deliver the full range of product content options. This can include video, 360 spins, multiple images with zoom, HTML content.
Because it is so innovative, we are not permitted by clients to show this on their live sites. The graphic to the right simulates how this works on a generic site.
Delivery of free rich & enhanced product content
Product packaging is limited to what it can show. Product descriptions and attribute-value pairs can be dry and functional. Infographics and media can be used to engage buyers to help them understand the benefits of the features of products.
SKUlibrary works with brands to deliver this rich content to retailers, with video, 360 spins and engaging content provided at no cost to the retailer. We can deliver this as HTML or using other methods you can work with. We have a large number of products with this content ready to go. What are you waiting for?
You are in control of what appears on your site
The rich content delivered to your site can either be consumed as is, modified and approved in SKUlibrary before being served. SKUlibrary can also provide options for which types of product content functions should be switch on at the product level.
This means you have full control for what appears on your site, and can also modify supplier provided rich content if required.
ENGAGING HEALTH & BEAUTY SHOPPERS
Health and beauty products lend themselves well to the benefits of richer, enhanced product content. Along with pet and baby, health and beauty categories have a higher level of functional benefits that often need explaining to consumers.
SKUlibrary contains rich product content for many hundreds of health and beauty products, including 360 spins, video, infographics, comparison tables and engaging HTML. This is delivered into retailers that wish to receive it. If you would like a feed of this, just get in touch.
360 spins allow consumers to read the packaging as if they were holding the product