Supplier support, to help them comply
Fast setup, to get driving value quickly


The solution to easily sourcing product content from suppliers

Sourcing product content from suppliers is preferred. Suppliers should know their products better than anyone. It is also more cost effective to source content from them, and further improve it than creating yourself.


But getting the diversity of suppliers to comply has always been a challenge. They get many requests, have varying internal capability and the technology or process is often a hindrance, not a help. Until now.

SKUcapture is the managed service that makes it easier to source product content from suppliers using SKUlibrary, saving time and cost for you and them

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    Outsourced chasing of suppliers

    Let the SKUvantage team chase your suppliers for product content, freeing your colleagues to focus on higher-value activity

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    Your requirements, our expertise

    Our expertise means we can create and execute a process to deliver on your requirements, whilst reducing the effort for suppliers

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    Customised guides and training

    Supplier facing communication and training is configured to client brand messaging, with support where required

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    Content improvement options

    Either you or SKUvantage can use SKUlibrary to further enhance, normalise or check content if required

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    Reporting on progress

    Keep a track progress of content acquisition and supplier engagement, with escalating routines where required

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    Automated delivery content to your systems

    Feed images to your systems in your prefered method, whether or not you use SKUlibrary as your PIM

Watch a webinar on sourcing content from suppliers

This webinar will help you to understand the benefits and challenges of sourcing product content from suppliers. It explains why this is always underestimated by retailers and wholesalers and how the SKUcapture service deals with these challenges.

Free your colleagues to spend time merchandising your site and delighting your customers, not chasing suppliers for product content

Request product content EASILY from suppliers

Acquiring product images, data and descriptions from your supplier base in a consistent format is a major source of pain for both retailers and their vendors.

SKUcapture is a managed service, designed around your requirements, to simplify the process of product content capture. We manage the process of requesting content from vendors, with communications and training tuned to your requirements

Source full product content with less effort

Using our easy to use platform SKUlibrary, vendors can easily provide full content, including multiple images, video, and any data attributes a retailer wishes to capture. You decide what to request.

Using our specialised blend of our processes, people and technology, large volumes of product content can be sourced both to support the initial site launch and ongoing. All this is done with little effort from our clients.

Publish complete content SEAMLESSLY

Once verification and workflow are completed in SKUlibrary products are set to a status which pushes them to your systems; this could be your ERP, PIM or ecommerce platform.

Product content is supplied in a format designed to suit your requirements, further reducing the time to get high-quality content in front of your customers.  The end result is lower cost and effort for you and your suppliers of sourcing product content, and higher sales for less stress.

SKUlibrary logo

We actually use our own product!

SKUlibrary is the platform developed by SKUvantage to manage the product content production for our clients. Our photographers, editors, copywriters, and data entry teams use SKUlibrary all day. It is also used by our SKUcapture team to source product content from our clients’ suppliers.

To reduce the effort for our colleagues, we make the process as efficient and easy as possible for suppliers to follow. This results in less effort for suppliers when loading product content to SKUlibrary, meaning they are more likely to comply with requests. A win-win-win.


In 2017 Nutrien Ag (formerly Ruralco) contacted SKUvantage to source product content from its suppliers in order to support its B2B digital strategy. The SKUcapture process was used to simplify the sourcing of product content from Nutrien Ag’s suppliers, by loading product content into SKUlibrary using a process configured to Nutrien Ag’s requirements.

This is then passed via API to Nutrien Ag’s PIM each day. The SKUvantage team provide suppliers support where necessary, reducing the effort both for them and the Nutrien Ag team.

“As part of developing our B2B digital strategy, Nutrien Ag Solutions needed to source as much content as possible from a large supplier base with a very broad spectrum of digital sophistication. After attempting this ourselves, which resulted in relatively poor compliance from suppliers and high workload for our team, we engaged SKUvantage and the SKUlibrary platform in 2017 to solve this critical requirement so that our digital strategy could move forwards.”

“The process SKUvantage provided to our suppliers through the SKUlibrary platform has really minimised the work for the Nutrien Ag team so that they can focus on other aspects of driving our digital strategy. The support provided to our suppliers has also reduced the effort for them in meeting our requirements. The results have been impressive with tens of thousands of products now being loaded onto our B2B portal with minimal effort on our part. Without the support of SKUvantage and the SKUcapture process we simply wouldn’t have been able to progress our digital objectives as quickly as we have. This has also provided a solid foundation for how to take our digital strategy to the next level.”

Annette Harvey, Nutrien Ag

Solve your product content challenges

Get in touch to book a demo and find out how we can help your business drive sales and reduce costs with easier, more efficient product content creation, sourcing and management.