How Oroton uses SKUvantage and SKUlibrary to support its multi channel strategy
The Challenge
It is also helpful to make the process as easy as possible such that all team roles, from photographers to copywriters, can do what they need to do without needing system experts. But managing a process with spreadsheets and shared drives directly into an e-commerce platform across such a large range can lead to mistakes and sometimes chaos.

The Solution
This is supported with a feed of data from the Oroton ERP system, to give the Oroton team all the information they need in one place. Once approved in SKUlibrary images and data flow to the Oroton eCommerce platform (eCommerce) without a spreadsheet or shared drive in sight. To support dealing with customer queries, in-store colleagues also get access to the full range back catalogue through read-only access to SKUlibrary on the POS, supporting a full end to end solution from purchase to after-sales care.

The Result
Oroton is able to get products to shelf faster, delighting customers with innovative styles earlier than was previously possible, whilst supporting stock sell-through. The resulting higher business efficiency and lower clearance rates drives higher overall profitability. In-store teams are also able to use the SKUlibrary platform to query the back catalogue and engage with customers in ways that further add to Oroton’s excellent customer service.

The Oroton approach to product content illustrates how the SKUvantage and SKUlibrary solution drives business efficiency whilst delighting customers
What Oroton says...
“SKUvantage also shoots handbags and other accessories for Oroton. This has the additional benefit that the products that are shot by SKUvantage for Oroton are loaded directly into SKUlibrary by our colleagues. The ultimately means a quicker turnaround by the Oroton team for immediate publishing. This results in more time on the digital shelf, and more sales, for less effort.”
Head of eCommerce, Oroton