Mitre 10 uses SKUlibrary to source and manage its product content effectively
The Challenge
However, there is a wide diversity of products across the range, with a broad spectrum of capability in the supplier base to deliver the required product content. When further developing its digital strategy, Mitre 10 needed a solution quickly that could be used by its e-commerce team without unnecessary complexity to drive the quality and completeness of the product content across the range.

The Solution
A data model was configured to Mitre 10’s requirements to enable product enrichment to proceed in parallel with re-developing the site and the integration to Magento. Additionally, with a number of Mitre 10’s suppliers already being clients of SKUlibrary this also provided significant amounts of free product content that could be delivered directly into Mitre 10’s SKUlibrary catalogue (see left).

The Result
With product content enrichment working in parallel with IT development, this was removed as a critical path dependency, avoiding the usual frantic chasing for product content that often accompanies e-commerce projects. Mitre 10 has delivered a stronger foundation to support its store base with a better customer proposition and give consumers the information they need when buying online and researching for in store purchase.

Our work with Mitre 10 illustrates how our solution suite works together to deliver more product content for less client and supplier effort
What Mitre 10 said:
“The SKUcapture process has been essential in sourcing product content from our suppliers, giving us the capacity to source the necessary quantity of product images and data from our suppliers for a successful launch. The combination of the expertise and customer service of the SKUvantage team and the fit for purpose SKUlibrary platform has helped to give a great foundation to our ecommerce business.”
Jacque Derksen, Mitre 10