How L’Oreal uses SKUlibrary to deliver on its digital ambitions & business objectives
The Challenge
However, with over 10,000 products across a diversity of health and beauty categories, managing product information for a business the size of L’Oréal Australia is a real challenge. This is compounded by the plethora of channels and organisations needing to receive this product content efficiently and in a timely way; including small to major traditional retailers, a diversity of pure play online retailers, internal teams and own brand sites.

The Solution
With such a large and diverse organisation, L’Oréal Australia gave the topic of product content an owner within the business who worked with SKUvantage to educate brand teams on the importance of digital product content and support them in populating the SKUlibrary platform. SKUvantage then worked with retailers to maximise the distribution of this product content through SKUlibrary to help drive sales and brand engagement.

The Result
By working together with SKUvantage, L’Oréal Australia has achieved broad digital leadership within its categories. This success has supported the delivery of its broader business objectives in all channels along the path to purchase, both online and in store, and ensured alignment with retailer customers’ digital strategies.

Using SKUlibrary to drive product content for L'Oreal is a perfect example of how to drive brands' digital strategies more effectively but with less effort
What L'Oreal says...
Not only are retailers and our colleagues able to easily access product images and information, but SKUvantage works with retailers to deliver this as feeds to their web sites, including with rich content assets to tell compelling brand stories and engage our target consumers. Combining L’Oréal’s ERP and also B2B Ordering Portal with the SKUlibrary platform has reduced ongoing maintenance work for our teams, while the SKUlibrary platform developments have allowed us to innovate and improve the capability we have to engage with our retailer customers.”
Alex Tyrrell, L’Oreal