LEADING FMCGs CHOOSE

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The vast majority of Australia’s leading FMCG brands use SKUlibrary to give consumers the information they need, whilst reducing time and effort for their colleagues

This page gives a comprehensive overview of the problem that SKUlibrary solves  for brands large and small. By reading through the functionality, and service capability, you can get a better understanding as to why so many of Australia’s leading brands use SKUlibrary to help drive value from their product content

To jump to specific areas of interest, just click on the links below:

  •  The need for product information
  •  The nature of the challenge
  •  An overview of the SKUlibrary solution
  •  Why product content is such a compelling investment
  •  Unique capability  of the platform  and services
    • An incredibly easy-to-use platform 
    • Distributing product content to  a diversity of retailers
    • Download content in retailer templates, including Amazon
    • A single source of truth for your organisation and related systems
    • Feeds through to various marketing channels
    • Tools to support  improving product content quality
    • Easily bundle collection of marketing assets for a product
    • High quality product content production capability
    • Rich content feeds  to engage consumers
    • Direct syndication into our retailer partners
    • Low-cost barcode verification reports

We would welcome the opportunity to give you a demo of all of the unique features of SKUlibrary.

In this demo you will see how SKUlibrary:

  • Is an incredibly easy-to-use platform 
  • Distributes product content to  a diversity of retailers
  • Helps to download content in retailer templates, including Amazon
  • Acts as a single source of truth for your organisation and related systems
  • Feeds through to various marketing channels including Google
  • Provides tools to support improving product content quality
  • Supports creation of bundles of marketing assets for a product
  • Is complimented with high quality product content production capability
  • Can deliver rich content feeds  to engage consumers
  • Syndicates images directly into our retailer partners (even better than a feed)
  • Stores our low-cost barcode verification reports

If you would like to skip reading all of this and just have a demo, please…

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Consumers use product information to research websites for online and instore purchase

The Online Consumer IS the Store Consumer

Giving consumers the information they need to make a purchase choice is essential. After all, significant investments are made to achieve this in the physical domain, with on-pack copy and data extolling product benefits and unique selling points.

When shopping in-store, consumers are able to study this on-pack information to determine if a product meets their needs and is aligned to their purchase preferences. Many consumers will also do further research in store using their phones. However even basic product content is often not replicated in digital domains, and the consumer’s research is rarely enhanced with additional content.

Too many products are displayed on retailers’ and brands’ own websites without product information, multiple images and the engaging information that consumers need. Whilst often this is due to limitations on the retailers’ website, a significant contributing factor is suppliers not providing this product information to retailers.

The reasons for this will be familiar to many suppliers.

YOU WOULDN’T BUY THIS IN STORE…

SKUlibrary product photo

…CONSUMERS WON’T BUY THIS ONLINE

SKU library product photo

  But, product information management is a massive challenge for most brands, leading to lower sales, higher costs and frustration for colleagues

Dealing with the Challenge

Creating, managing and distributing product information is not a core capability of the average supplier. Few brands have the in-house expertise to create cost-effective product imagery, structure product data, and ensure it is delivered effectively in the hugely diverse and often complex ways that retailers require.

Unsurprisingly, there are few volunteers within brand and marketing teams to do the drudgerous but necessary work, to make brand products look good online. With all the other daily pressures, the dry task of product information is usually forgotten. Simply giving the problem to retailers does not wash. Retailers do not want to have to deal with the myriad of methods by which suppliers prefer to deliver this product information, and will often simply not list products for which they have missing product content.

As a result, expensive marketing campaigns move consumers to the point of awareness and interest but then fail to convert because of lacking information at the point of purchase. These challenges result in lower sales, lower return on investment in new product development and more costs in dealing with the retailers’ requests.

Simply put, without good product content, a product simply underperforms compared to its true potential, or better presented competitor products.

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Most vendors do not have the in-house skills to create and manage product content

 The SKUlibrary platform and SKUvantage services are a fit for purpose solution to the challenge of product information creation, management and distribution

A 2 minute overview of the basic problem solved by SKUlibrary

Product Data Everywhere

SKUlibrary can act as a single source of truth for internal and external systems. Read more here

A holistic solution

SKUvantage was founded by former online retailers who intimately understood this challenge. The unique SKUvantage ecosystem of services and technology, supports the creation, management, syndication and publishing of product content and is used by hundreds of retailers and brands.

The SKUvantage solution suite is explicitly designed to solve the problem of how to deliver good product content to consumers. The core to this solution is the highly innovative SKUlibrary platform that helps drive sales whilst reducing cost with less effort, and helps brands extract more value from their product content. 

Many brands use SKUlibrary as a single source of truth for product content, feeding retailers, brand sites, ecommerce platforms, fields sales tools and other marketing channels. The technology is complemented by  SKUvantage services which provide cost-effective photography, render creation, data transcription, description writing, video and barcode verification reports. This combination of technology and service results in a turnkey solution to brands to get consumers the information they need and enhance product and brand performance.

SKUlibrary directly feeds this on-pack, enhanced and rich content to a diversity of small and large retailers, often creating an even more informative experience online, than in-store. SKUlibrary also saves time with effortless distribution of product content to colleagues and external customers via email but without annoying file sharing programs. This also includes the ability to download content in retailer upload formats – including that of Amazon, which is particularly challenging.

To drive performance, platform tools also report on product content completeness and content can be fed to third party auditing tools. This gives an instant view of the health of brands digital product content at source and as seen by consumers on retailers’ sites. And the SKUvantage team is always available to help refresh and update content when required.

All this means your brands are better presented to consumers, with less effort. Leaving you to focusing what you do best.

An investment in product content is highly compelling.

It is the 1% of your marketing budget that drives the performance of the other 99%!

A Compelling Investment

SKUlibrary frees up brand teams to focus on what they do best; brand and new product development, with the confidence that product features and benefits will be communicated efficiently and cost-effectively to consumers. Investment in product content is usually a fraction of 1% of the overall marketing budget, yet it enables and amplifies the performance of the other 99%.

It is no surprise that with this focus, SKUlibrary has become the leading product information management solution for brands in Australia. Over 200 FMCG companies, including over 80% of the top 50 brand-driven FMCGs use SKUlibrary to realise the opportunity of digital to give consumers the information they need, supporting their purchase journey both online and instore.

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SKUlibrary includes a huge amount of innovative features and capability. Learn more here.

The SKUlibrary feature set has been confirmed by our multi-national clients as world-class and certainly leading in Australia

SKUlibraryMax

SKUlibrary contains a huge number of innovative features to help our clients create, manage and share product content with ease.

More features are being added all the time and you can see some of the capability to help MAX out your use of SKUlibrary here

Product Data Everywhere

SKUlibrary integrates with a variety of systems and client platforms, from ERP systems, to brand sites and content auditing platforms.

This saves time re-keying content and re-uploading images. It also helps ensure that your product content on SKUlibrary is used as a source of truth.

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One of the most innovative features in SKUlibrary is the ability for our retailer clients to easily syndicate product content from our brand clients.

Just watch this video to see how much time this saves brands and retailers in giving good product content to consumers.

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Hundreds of retailers use SKUlibrary to easily access our clients’ product content helping to sell more of their products.

Using SKUlibrary to send retailers your images takes seconds, without the need for file sharing programs.

To see all this and more in action, please…

 SKUlibrary has been designed by former online retailers who recognise the challenge of product information management. They approach this from the perspective of both brands and retailers to make it as easy as possible to create, manage, publish and syndicate product content.

 The result is an incredibly easy-to-use platform that hundreds of retailers use every day without training to access their client’s product content. And our clients used to create a single source of truth of trusted product content for their business.

The sections below outline some of the functionality within SKUlibrary that our clients enjoy. This functionality results in

  • Higher sales: because retailers get more Easy Access to our client for the contents
  • Reduce costs: because of the reduction in rekeying and reproducing assets from better management
  • Less effort, from a platform which enables retailers to self-serve and others to access product content more easily

By making product content easily accessible to internal and external parties, our clients are able to more readily derive value from their investment in product content. 

 Unique capability  of the platform  and services

    • An incredibly easy-to-use platform (mention custom tiles)
    • Distributing product content to  a diversity of retailers (NPS of 50)
    • Download content in custom CSV and retailer templates, including Amazon
    • A single source of truth for your organisation and related systems
    • Feeds through to various marketing channels
    • Tools to support  improving product content quality
    • Easily bundle collection of marketing assets for a product
    • High quality product content production capability
    • Rich content feeds  to engage consumers
    • Direct syndication into our retailer partners
    • Continuous innovation
    • Low-cost barcode verification reports

A 30 second video showing how easy it is to share content

An incredibly easy-to-use platform

SKUlibrary has been designed by people who suffered the misery of product information management when working in online retail. Recognising that the solutions available were pretty substandard, they set about divinely a platform  such that anybody could manage product information without training. This removes the dependency on technology and process experts and democratise is the creation of product content.

A 30 second video showing how easy it is to share content

An incredibly easy-to-use platform

A 30 second video showing how easy it is to share content

An incredibly easy-to-use platform