“GIVE CONSUMERS THE RICH PRODUCT CONTENT THEY NEED WITH EASE, DRIVE SALES AND REDUCE COSTS”

YOU WOULDNT BUY THIS IN STORE…

SKUlibrary product

…CONSUMERS WON’T BUY THIS ONLINE

SKUlibrary product
Consumers will more likely purchase from the site or store which gives them the information they need to make their purchase choice.

How does your product content help your retailer customers and your consumers?

CONSUMERS want images and information to help them research and buy products online and offline
RETAILERS require product content to serve their customers and drive their websites’ functionality
SUPPLIERS save time, cost and increase sales with fast and easy access to accurate product content
ACHIEVING ALL THIS IS HARD
BUT IT DOESN’T HAVE TO BE THIS WAY
Screen-Shot-2018-02-10-at-5.00.43-pm

Full product content with multiple images is now a
basic requirement across most retailers

“The arrival of Amazon in Australia will start a war to be the destination of choice for product information. Brands need to arm themselves with better images, data and engaging content to win the battle for the consumer.”
Screen-Shot-2018-04-03-at-2.40.40-pm

Amazon has more information on biscuits than
most retailers have on any product

Richer product content is about to become very important:
  • Amazon displays more product content on basic products than most retailers display on complex products 
  • Overseas experience demonstrates that this will drive retailer demands for more information from suppliers
  • Vendors that leverage extended content to drive engagement with consumers will win more sales
  • But competing in this product content arms race can be burdensome and costly for suppliers 
  • And done well, product content can be a strategic asset, across business functions, not an unwelcome cost
SKUvantage HAS HELPED MANY BRANDS DRIVE VALUE FROM RICHER PRODUCT CONTENT
Imagine if you could:
  • Get more information about your products on retailers web sites 
  • Share all your brands’ assets with someone in less than a minute
  • Avoid having to provide any product content to many retailers
  • Align your product information on brand sites & retailers sites
  • Give your sales team all the product information they needed
  • Take control of the information about your products on Google
  • Easily spot gaps in product information by brand
  • Match up to major brands’ product information, with minimal effort
  • Manage all your non-product digital assets with your product assets
HOW MUCH TIME WOULD THIS SAVE?

WHAT SALES WOULD THIS DRIVE?

HOW WOULD THIS HELP YOUR BRANDS?

CAN YOU AFFORD TO MISS THIS BENEFITS?

Good product content is an essential strategic asset for brands

Good product content is an essential strategic asset for brands

Learn why over 100 major vendors have moved to SKUlibrary

major vendors

Get in touch with SKUvantage to:

  • Learn how major brands are engaging with consumers through digital product content
  • Understand the strategy of different retailers and their requirements in relation to product content
  • Discover how you can differentiate your products in digital channels, in a commoditised world
  • See how product content can be a strategic asset, across business functions, not an unwelcome cost
  • Hear case studies of how brands have saved time cost and effort, whilst driving sales through better managed product content

10Mins THAT WILL PAY BACK HOURS AND $$$