Across your business, many systems use product information and product content. Among many other benefits, accurate information available in these systems:
Gives your colleagues the information they need to do their jobs effectively
Gives your teams and customers the information they need, avoiding wasteful queries
Provides opportunities for new insights into product level decisions
The impact is higher sales, lower costs and less stressed, more effective teams.
Integrate with your ERP
Ensure alignment with your master data and the full range, by feeding your product catalogue to SKUlibrary from your internal systems.
This type of integration automatically creates products in SKUlibrary that do not currently exist, to make it clear where there are gaps in product content. It can also be used to update master data for syndication and delete products. integrations with SAP / Dynamics etc. can be set up faster than you think
Integrate with global DAM/PIM
Align content between your global DAM or PIM and avoid rekeying and manual uploading.
If you have a good source of content readily available in a digital asset management (DAM) platform or product information management (PIM) system that you would like to replicate in SKUlibrary, this is an option to explore. Alternatively because SKUlibrary is typically so much easier to use than your average PIM/DAM, SKUlibrary can be used as your source of truth to feed back to your PIM/DAM.
Very few retailers, if any, will access your DAM/PIM to source your product content, so one option is to send this to SKUlibrary and then use SKUlibrary as the syndication engine to the wider world. Retailers require product content to a certain standard. Our role is to ensure that the product content meets the standards with the retailers with whom we integrate without complaint. You can read more about our perspective on this by clicking here.
Send content to field sales tools
Give field sales teams and merchandisers the information they need when on the road and in stores.
We have integrations to various field sales tools to help our clients colleagues be as effective as possible This can also be used to send information about ranging, promotions and other non consumer content.
Align product content with brand sites
Make your own web site the source of accurate consumer information.
Having a consumer facing brand site is essential. It makes sure that you become the trusted destination for your own product content rather than retailers’ websites.
We have a number of clients who are using this opportunity to present more product content than appears on the products or appears on the retailers’ websites, including 360 spins, video and extended descriptions. We have delivered integrations into WordPress (WooCommerce) and others and these can be implemented with relative ease by your agency.
Enhance your B2B portals
Drive sales so your B2B buyers more content so they can place orders with greater confidence.
For the likes of food service channels, bulk ordering and direct to business orders, having a credible B2B platform is key to success. Many B2B platforms are highly limited or simplistic in their presentation but it doesn’t have to be this way. In the same way, our PIM clients use SKUlibrary to feed product content to their ecommerce platforms SKUlibrary makes it easier to get consistent and accurate product content on a transactional B2B platform.
Even if your platform is limited in capability, we can enrich the user experience further with better product names, better images, zoom, video, promotional banners, to help cross-sell and upsell your products to business customers as your retailer customers do to consumers.
Seize the opportunity of marketplaces
Feed to any marketplace, from eBay to Amazon and partake in this enormous emerging opportunity to connect directly with consumers.
Marketplaces are an increasingly important channel to take advantage of. Whilst we can feed directly to some marketplaces, we can also work with channel partners who have integrations to dozens of market places nationally and internationally. This just leaves you to sort out the commercial agreements with the marketplace and manage fulfilment. Product content is fully taken care of.
For P1 Amazon vendor’s (where Amazon fulfils the product) an automated feed is technically not possible. To work around this, we have developed some unique capability that gives our clients the ability to transform the product content into the upload format, saving hours of product content creation effort. There is a help article on this in SKUlibrary.
Source truth for digital shelf audits
Giving your content auditing platforms the source of truth they need.
Many of our clients use a third party to measure their digital health across different retailers by scraping their site and measuring completeness. This should be done versus a trusted source of truth – SKUlibrary.
We have developed integrations into all leading content measurement systems including Edge (Clavis), Proftero and Brandview (now acquired by Edge). If you have other ways of measuring the quality of your product content on retailers’ websites versus that on the SKUlibrary, please let us know and we can see how we can support. To send your product content from SKUlibrary to these platforms just click here.
Make sure you also check out the health check report within SKUlibrary to measure the density of your product content across your brand and categories. This is the starting point to ensure you have full content across your range
Use SKUlibrary as a PIM across your business
Go beyond consumer content to support all data and further drive efficiency in your business.
Any ERP system (if you have one) is often very limited in terms of how it stores rich content, images and master data. To solve this, a number of clients are using SKUlibrary as their product information management (PIM) platform within their business to support a broader array of digital objectives and drive business efficiency. By using SKUlibrary as a PIM, these clients can upload their own images and data, and the data models and workflow are highly customised to their requirement. However SKUvantage still signs off on the images that we send to retailers, to ensure quality stadnards are met.
As a central source of truth for product content, this strategy accelerates business objectives by rapidly sending necessary information to different systems, both internally and externally, reducing internal IT effort. This is achieved whilst not having to learn develop the skills internally for how to build and manage a product information management platform.
Plus you get all the benefits of SKUlibrary to share content externally as you do today. Learn more here.
Be content ready in marketing channels
Support social and marketing campaign platforms with an image and content feed
There is a plethora of different systems that are required to run a modern marketing strategy. These all need content of one form or another. SKUlibrary can feed such platforms to avoid searching around for the latest image and efficiently give your colleagues the correct information they need.
Using our API we can feed almost any system to save deliver this content to make your market more effective and engaging. So if you find yourself uploading or rekeying content, check out if this can be automated
Support customer service and operations
Ensure your teams have the content they need to serve your business