SELL MORE WITH CHEMIST WAREHOUSE RICH CONTENT

Giving consumers information about the features and benefits of your products helps you sell more and get a better return on investments in marketing and New Product Development. With digital channels used to research products before in-store purchase, having good digital content is important to drive sales both in store and online.

Over the past few months, SKUvantage has been working with the team at Chemist Warehouse to get more information on their sites. With Chemist Warehouse Rich Content, it is now possible to provide much more information to consumers than previously. This means Chemist Warehouse web sites will lead other Australian retailers in presenting informative and engaging product content to their customers.

THIS IS A SIGNIFICANT OPPORTUNITY FOR OUR CLIENTS AND WILL IMPROVE YOUR PRODUCTS’ PRESENTATION WITH THE MOST IMPORTANT PHARMACIST IN AUSTRALIA.

What are the options available?

There are a number of options available to extended the content of your products. These are outlined below.

Chemist Warehouse Video Chemist Warehouse 360 spins Chemist Warehouse Data Chemist Warehouse Extended Content
What Video 360 spins Full data Extended Content
Scope Video served from Youtube or Vimeo A 360 spin with the images served from SKUlibrary All attributes in SKUlibrary delivered into the product page Includes infographics and pop-up images with a bulleted summary
Extra Cost* No Yes (1) No Yes (2)
Briefing process Just provide the URL of the video in the briefing spreadsheet Select that you wanted to provide the 360 spin in SKUlibrary in the briefing spreadsheet Any data that you provide in SKUlibrary will now be mapped to the relevant attribute in the product page The briefing spreadsheet will include the template options, and you can provide the content you have available for each

Extra costs

Some elements of creating this extra content will incur small charges from SKUvantage – though these are likely much smaller than the benefit derived from the extra content. We are working to automate the process in future to reduce or eliminate these costs.

Briefing in any changes will incur the usual data change charge. For 360 spins and extended content, there are additional costs:

(1) For 360 spins, because we serve the images to Chemist Warehouse’s customers we need to pass on a small charge for hosting these.

(2) For the extended content, there is a small cost for creating and loading the HTML. Please get in touch for more information.

How do I brief this in and make it happen?

To brief in what you would like to do, simply complete this spreadsheet and attach it with any images, to your normal brief.