SKUvantage was created to solve the problem of how to get good product content in front of consumers and business stakeholders, whilst removing the pain of doing so from vendors and retailers.
Product content is hard to do well. It typically isn’t something people get excited about doing when they have customers and operations to worry about. Yet paradoxically, good product content is essential for efficient performance of almost every aspect of a business. SKUvantage services fill our clients’ gaps in experience, skills and resource.
Good, accurate product content is just one part of the solution. A simple to use platform which is safer than Excel, lower cost than hosted platforms and so easy to use, that anyone can use it was required; so SKUlibrary was born.
SKUlibrary is the product of 20 years combined experience of our founders in building eCommerce businesses and providing them with rich and engaging product content. With backgrounds straddling retail, operations and building tools which generate product content efficiently, SKUlibrary is designed from a foundation of real world experience.
This blend of process management and expertise, combined with fit for purpose technology platform is proving a winner. SKUlibrary approaches product content management from the perspective of the user. Product content management, done different.
We use it every day in our own business generating content for clients; there is nothing like drinking your own medicine. We are the leaders of what we do in Australia and are exporting our expertise globally.